It started with my sisters.
I have two sisters. One has celiac. One has multiple food allergies. Their snack drawer is limited, but their high-performer lives demand high-quality, conscious nutrition on the go. Most bars left them bloated, made them sick, or offended their taste. And because I love making healthy snacks in my kitchen, I decided to surprise them with a protein bar.
They hated the first flavor. They told me to stop. I refused. About fifty attempts later, I handed them a bar. My sister Gabi closed her eyes, smiled, and said: "cake." The other tasters looked surprised, in a good way. A few actually moaned.
Making a clean bar wasn't easy. Flavor-first, macro-amazing, and good for your gut is a complicated dance. Then came the co-manufacturer delays. The endless "you can't make a bar this way." "You need allulose." "You need natural flavors." The sleepless nights when I felt like giving up. But my sisters needed this bar. So I kept going.
The bar launches in September 2026. Founding members get the launch link 24 hours before the public, plus 15% off the first order. There won't be a second round of founding-member pricing. If you want in, this is the moment.
